订阅即可阅读我们发布的每一篇 Research Intelligencer 文章，以及独家每日新闻通讯，完整访问 The MediaPost Cases，并提前获得社长 Joe Mandese 的研究和每日见解。### 健康与养生。# Lululemon 拥有下一代最关注的健康/养生品牌——但他们会花更多钱在食物上。根据 Cafeteria 平台（该平台通过奖励换取年轻人的实时见解）的报告，运动休闲是下一代——Alpha 和 Gen Z——消费者中定义健康/养生品牌品类。当被要求说出与健康和养生相关的特定品牌时，36% 的参与者提到了运动休闲品牌，其中 Lululemon、Alo 和 南宫体育 名列前茅。然而，在拥有 300 美元的健康与养生预算，并且不考虑品牌名称的情况下，Gen Z 的情况是。寻求接触 Alpha 和 Gen Z 消费者——尤其是女性——的健康与养生品牌营销人员可能想避免。当被要求说出一位他们信任的健康和健身领域的意见领袖时，22% 的人。
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